Primary colour
Your most recognisable brand colour. Use it consistently across major brand touchpoints.
Explore strategic colour palettes built around brand personality, audience and positioning. Because choosing your brand colours should involve more than picking your favourites.
Think about who your brand needs to connect with, where you sit in your market and how you want people to feel when they interact with your business.
Your most recognisable brand colour. Use it consistently across major brand touchpoints.
Supporting colours add variety while keeping your visual identity consistent.
Use accents sparingly for buttons, highlights and details needing extra attention.
Background and text colours balance stronger shades and make your palette easier to use.
Lighter and darker versions of your colours create more flexibility without expanding your palette unnecessarily.
Text, buttons and important information need enough contrast to stay clear and readable.
Colour is one part of a clear visual identity. If your business needs a brand built around your audience, positioning and goals, book a free consultation with Evergreen Design Studio.
Book a free consultation