Greenwire Electrical

This was Greenwire Electrical’s first website. The site was designed to give potential clients a reliable way to learn about services, request quotes, and make inquiries.

We began by meeting with the team to understand their services, priorities, and customer base. From there, we planned the content structure around their main services and service locations.

 

The design focused on a clean and professional look. Navigation was kept simple so visitors could quickly find the information they needed. The layout was structured to highlight both residential and commercial work while giving equal weight to air conditioning, solar, and electrical services.

 

For content, we wrote clear descriptions that explained their expertise and encouraged visitors to request quotes. Calls to action were placed throughout the site to make it easy for potential clients to get in touch.

 

Development was completed on WordPress so the Greenwire team could easily manage content. The website was built to be mobile responsive and optimised for fast load times. Before launch, we tested the site on different devices, checked contact forms, and confirmed all lead generation tools were working. Once approved, the site was finalised and launched with ongoing support in place.

 

After launch, SEO was introduced to strengthen search visibility. We reviewed their Google Business Profile and created pages to match the services and locations listed there. Dedicated service pages were added for air conditioning, solar and electrical work. Location pages were written for the Gold Coast, Brisbane, Sunshine Coast and Northern Rivers. Headings and metadata were structured to improve local search performance.

This project showed the importance of planning beyond launch. Building a clear, functional website was the first step, but aligning it with the Google Business Profile through targeted SEO made it more effective in reaching local clients.