Brand Strategy and Creative Services for Outdoor Industry Brands
Brand Strategy
A brand is not a logo, name, or slogan — it's the gut feeling your current and potential audience has about your company, product, or service. Your brand strategy defines why your company matters.
Identity Design
The outward expression of your brand including its name, trademark, communications, and visual appearance from your logo to your color palette.
Creative Assets
From product promotion images for advertisements on social media to event banners, letterhead, and business cards. We do it all.
“Our unique new logo is memorable. It represents an entity supporting water in a manner that is strong, dependable, and decisive - yet happy, slightly whimsical, and graceful.”
Risa Shimoda | Executive Director | River Management Society
Sustainability focused.
Now more than ever, sustainability and the outdoor industry go hand in hand. Consumers today are looking for an empowering feeling when they make a purchase. It creates long-term value when their purchase is helping more than just the company, but the entire planet. Having great products isn’t enough anymore. Mattering is the new marketing.
What is a brand?
A brand is not a logo.
A brand is not a visual identity.
A brand is not a product.
A brand is a person’s gut feeling about an organization, service, or product.
It’s not what YOU say it is. It’s what THEY say it is. You have no control of your customer’s gut feelings, but you can influence them through brand identity design.
ready to make an impact?
Let’s get started.
History
Ever Green Design was founded by Trent Tullis in 2018.
Trent has over 10 years in the outdoor industry and has over 15 years of graphic design experience.
In 2020, Trent Tullis received brand industry prestigious certification as a Certified Brand Specialist through Level C. Taught by Andy Starr and the godfather of branding himself, Marty Neumeier, author of books such as “The Brand Gap”, “Zag”, and “The Brand Flip”.
Our Mission
To create impactful brands through visual identity for a more sustainable future.
Our Vision
For all outdoor brands to lead the world in sustainable design.