The Institute of Management Psychology
The Institute of Management Psychology helps organisations improve leadership and workforce performance through evidence-based research and practical organisational expertise. They approached us for a new website, but during discovery it became clear the business needed a stronger visual identity before moving into web design.
Project Overview
This project began as a website enquiry and evolved into a complete brand and website solution. We developed logo concepts, creative direction and a visual identity that reflected the organisation’s authority, credibility and research-led approach before designing the website.
Our Process
We started by defining the brand’s positioning, audience and visual direction. Once the identity was established, we designed and developed a website that simplified complex information and created a clear pathway for executives, HR leaders and organisational decision-makers.
What we delivered:
- Brand Strategy
- Logo Design
- Visual Identity Design
- UX Design
- Custom Website Design
- WordPress Development
- Responsive Design
Key Takeaway
A website is only as strong as the brand behind it. By establishing the visual identity first, we created a cohesive digital presence that reflects the Institute of Management Psychology’s expertise and builds trust with its audience.
